As we prepare for the big move from Holland, MI to Hudsonville, MI next week, here are a few dates to keep in mind!
The Latest and Greatest
Check out our newest completely redesigned edition of the 2017-2018 Marine/RV Product Catalog, including many great new products and a whole new approach to decorative lighting! ITC understands that decorative lighting is a personal choice, so our 2017-2018 catalog provides you with a peek at just some of our options available to you. We recommend you work directly with one of our highly qualified sales professionals to determine which products and finishes work best for your needs.
Along with the quality products that have become industry standards, ITC has released a number of new products. Below, is just a sample of some of the new products you do not want to miss:
For the past few years, ITC headquarters has been heading toward our current situation of “busting-at-the-seams”. ITC employees have been making the most out of every possible space in the Holland facility, by sharing office spaces, reducing the office footprint sizes to squeeze in more people, and jockeying for conference room time as we continued to grow the ITC Team. After an in-depth search, ITC is so excited to announce we finally found that perfect space to call our new home! 3030 Corporate Grove Drive, Hudsonville MI, about fifteen minutes east of our current building, is were ITC will put out our new sign and start down a new path full of growth. ITC is preparing the new building with a complete remodel, gutting the outdated mauve cabinets and counters, taking down walls, building out new space for production and test lab, as well as adding a large common area to support teamwork and collaboration. The last piece of the puzzle is a good size investment in equipping the building with the best and latest technology to streamline our daily customer responses.
The ITC Radiance X2 is the first bezel free rectangular overhead in the industry! The bezel free design prevents shadowing to provide uninterrupted illumination, and blends in with headliners for a seamless appearance. The X2 provides double the illumination of a “regular square overhead” resulting in fewer required installed lights. Available in three LED color options to fit into any design.
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Despite the hurricane, ITC had another successful show at IBEX this year. 2016 marked the first time in several years that ITC introduced a new booth concept. We have used the same concept for many years and decided that the design was looking a bit tired and dated. Our customers know us and they know our booth so we knew we needed to make a big impact with the new design. To do this we incorporated pieces and parts of an actual pontoon. This new design received a lot of complements and made the perfect backdrop for our latest VersiColor RGB products.
Some of the new products featured included the Prominence docking light, VersiColor flexible RGB lighting and the VersiColor four zone controller. The Prominence light features both a white spotlight and decorative RGB trim ring. The flexible lighting while not a new product, was shown in a new application under the pontoon rails. The four-zone controller was used to tie all the RGB products together. Up to four zones can be wired and modified by the controller. Zones can be turned on or off via the toggle switches on the helm and will maintain the same color as other zones even if they are turned off.
All in all, there was high interest level in the VersiColor RGB products and it was good to see that most manufacturers are looking to incorporate this technology into their designs. We are excited about the customization aspect that RGB brings and are looking forward to influencing how lighting is used in the marine industry.
Henry Ford famously said “A customer can have a car painted any color he wants as long as it’s black”. We all understand why this was important to production efficiencies and at the time the consumer was more likely to accept that the car they wanted only came in black. Today, consumer’s reality couldn’t be more different. As consumers, we all have lots of choices and individual control in everything from our coffee flavor to instant news feeds to our preference of car brand as well as the color package. Just as Ford has had to change their product experience over the years to stay relevant, so must other consumer product manufacturers. As consumers, we expect easier, quicker, and more customized solutions for our everyday lives and will use our purchasing dollars with brands that provide these options to us.
Technology, of course, has played a major role in developing these expectations for consumers. Just look at the changes in the communications industry over the past 40 years – going from home “party-line” phones (if you’re under 50 you may have to Google that), to the incredibly powerful smart phones of today. In fact, it is said the iPhone6 is 120,000,000 times faster at computing than the computer on the Apollo 11.
On-demand entertainment has also heightened consumers’ expectations. Content has blown up, giving consumers millions of choices to be entertained anytime and anyplace with just about any device. This has made the three major TV networks rethink their perspective about control over consumer’s watching behaviors. It doesn’t stop there either. The ability to get any information about anything with a few taps on the keyboard is done so often it has become an unconscious behavior.
Bostoncommons.net said on September 4, 2016 “Consumers will crave and expect more customized and personalized products, services, and experiences; a trend fueled by big data, messaging, mobility, and explosive growth of electronics … With this increase of personalization comes decreased willingness to accept concessions in product choice”.
So how does a manufacturing company, especially those in the Marine and RV industries, provide the vast array of exciting personal environmental control and brand distinction that consumers demand, all while controlling their inventory skus, production efficiencies, and cost? With a single product that puts the control in the hands of the consumer.
Hello RGB! RGB (Red, Green, Blue) LED lighting fixtures for Marine and RVs are on the scene. While RGB isn’t that new, in the RV and Marine industries it is just starting to be understood as a resource that gives manufacturers something to meet customers’ increasing expectations. Having the ability to reduce skus, because the RGB can take the place of several lighting products by providing many different colors of light output and at the same time expand personalization options for consumers is a big win for manufacturers.
RGB lighting that is “tunable” can go from party mode with high energy colors that flash and bounce to the music, to a soft refined glow of a favorite color and everything in between is making customers take notice. Controlling the lighting is just as tech oriented as any game controller, with smart phone Apps, multiple zone controls, or convenient integrated knob controls. RGB LEDs can create atmosphere to match any personality, mood, or situation with nearly unlimited color blending. entertainment has also heightened consumers’ expectations.
ITC Incorporated is at the forefront of the RGB tech boom with our VersiColor product line for the RV and Marine industries. ITC has been researching and developing a selection of RGB lighting products that work together to enhance the environment and create atmosphere. Patrick Weiss, Vice President of Sales and Marketing at ITC says “We continue to see an increase in sales for RVs and boats that engage customers with gadgets. This also includes a younger tech savvy demographic who is getting into this lifestyle sooner than past generations”. Weiss continues to explain that “Consumers continue to value cutting edge products that give them options and control, while manufacturers need to improve margins and reduce inventory skus”. ITC has solved for both sides of this position with the VersiColor products – one product with several color options and control choices.
RGB may be the latest LED lighting push, but it won’t be the last. With intelligent networking and increasing chip developments, lighting and controls will continue to evolve and ITC will be there to help manufacturers meet consumers’ ever changing expectations.
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Each year Newmar Corporation picks their top vendors to attend the annual Vendor Appreciation Banquet. ITC is proud to be able to meet and exceed their standards of excellence and accept their certificate as a 2016 distinguished vendor of the year. Patrick Weiss, VP of Sales and Marketing, was able to attend the event and accept the certificate on behalf of all ITC.
SongShan Lake is a large lake near DongGuan and a great place to ride bicycles during the Spring season. The weather was very comfortable and the water in the lake was very clear. The blue sky was reflected in the lake and new green grass and flowers were growing near the shore. Breathing in the fresh air of spring gave an appreciation of the environmental effort and sustainable development the government in Guangdong Province is pursuing after the environmental deterioration experienced due to the rapid economic development between 1990 and 2010. ITC in both the US and Asia are committed to improving the environment of our planet wherever we are located.
Please consider riding a bike or walking more often during the coming months.
ITC Incorporated has been recognized as one of the 2016 “Michigan 50 Companies to Watch”, an award program presented by Michigan Celebrates Small Business.
ITC will receive the award during the twelfth annual Michigan Celebrates Small Business gala event on May 5, 2016 in Lansing, Michigan.
ITC Incorporated, with its corporate headquarters in Holland, MI., serves a wide variety of customer segments under six unique brands. ITC’s customer base ranges from Marine and RV OEMs and distributors, to commercial furniture manufacturers, architects, retail display manufacturers, and consumers. ITC also has locations in Elkhart, IN, Hong Kong, and Guangdong Province, China in order to provide service close to customer’s locations and to have proximity to suppliers and Alliance Partners.
ITC was founded in 1982 by Richard Camarota with the vision of designing and delivering application specific products solutions through a combination of talented people and resources located on two continents. This vision has led ITC to develop a wide range of products, including a concentration on LED lighting and electronic products, for small and large companies across the world. Today, ITC, led by Michael Camarota, continues as a family owned corporation with over a 140 employees focused on designing, engineering, and producing value oriented innovative products. Michael stated “We are very excited to receive the Michigan 50 Business Award as it is a recognition of the dedication of our employees over many years to build a small family business into an international enterprise that supports both innovation for our customers and opportunities for our employee family.”
Winners of the “Michigan 50 Companies to Watch” were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities. Michigan Celebrates Small Business was founded by Michigan Small Business Development Center, Michigan Economic Development Corporation, U.S. Small Business Administration – Michigan, Edward Lowe Foundation, Chris Holman – Small Business Advocate, and the Small Business Association of Michigan.
Information about Michigan Celebrates Small Business, can be found at www.MichiganCelebrates.biz.