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2021 In Review: How Recreational Activities Continue to Evolve

January 3rd, 2022 by ashleyv

2021 presented new and ongoing challenges as we continued to weather the storm of the COVID-19 pandemic, navigate the resulting global supply chain disruptions which caused product shortages across the board, and grappled with the seemingly perpetual uncertainty of what the future holds.

Through the ups and downs of the last year, there’s no denying that things are changing—and that goes for where we work and how we spend our leisure time, too. Let’s take a look at some of the ways our work and recreational behaviors have continued to evolve across the country during 2021.

Notable RV Industry Statistics for 2021

  • 11.2 million households own an RV, evenly split between individuals under and over the age of 55.
  • There has been significant growth in ownership amongst 18-to-34-year-olds who now make up 22% of the market.
  • A staggering 9.6 million households have plans to purchase an RV within the next five years.
  • Those intending to purchase an RV plan to use it a median of 25 days each year, representing the changing views towards remote and non-traditional workspaces.

Notable Boat Industry Statistics for 2021

  • The boating industry has been in growth mode since 2012, hitting a 13-year high in 2020 and continuing to spike throughout 2021.
  • Boat sales were up 30% through March 2021 compared to the previous year’s average.
  • First-time boat buyers are expanding diversity across the market, averaging younger in age and being 1.5 times more likely to be women than any other buying group.
  • Entry-level boat styles including personal watercrafts, wake sport boats, freshwater fishing boats, and pontoons are all driving record retail sales, highlighting the trend in younger, more active first-time buyers entering the market.

Though trends were already pointing towards industry growth in both RVing and boating before the start of the global pandemic, the reality of life with COVID-19 has only furthered families’ desires for outdoor recreational activities and quality time spent with loved ones. These market shifts don’t seem to be slowing down any time soon, either.

With the continued prevalence of remote work and flexible schedules, more individuals and families in the RV market are exploring the ideas of RV-based office space, home schooling, or long-term travel lifestyles going into the new year.

As for the water, boating and fishing continues to hold the top spot as the largest recreational activity in the U.S. and approximately 100 million Americans go boating each year. Heading into 2022, the market is expected to keep growing and diversifying as people continue to discover the mental health benefits, joys, and freedoms of getting out on the water.

The recent global supply shortage has also shifted the types of RV and boating products consumers have access to. Rather than waiting months for new items, many people are choosing to buy used alternatives. By purchasing used, families can get into a unit quickly at a lower cost, then update or customize later to meet their specific needs. Owners are embracing upgrades—such as additional lighting, tables to support work, or bling in the form of a new battery-lit table—to help prolong the life and value of their investment.

Despite challenges for many across the last year, outdoor recreation is still on the rise and the future looks hopeful when it comes to getting outside, exploring new ways of living, and spending time with loved ones.

Sources: National Marine Manufacturers Association, RV Industry Association

ITC Introduces RGBW Lighting to the Marine Industry

September 25th, 2018 by oliviam

RGB lighting has become the standard option in many boat models. ITC’s LED cupholders, speaker rings, and accent lighting can be controlled by a smartphone and are able to illuminate to the beat of your favorite song. Now, ITC is taking lighting and control to the next level by bringing RGBW technology to the marine industry for the first time ever.

Standard RGB lighting utilizes three LED chips; red, green, and blue. These chips can be turned on individually or together to create over 16 million different hues*. Turning all three chips on-at 100% brightness-results in an extremely cool white light.

RGBW has a fourth LED chip that allows for a pure, high-quality white light and provides additional color temperature options. By mixing the white chip with the red, green, and blue chips, RGBW light fixtures are able to produce warm, neutral, or cool white lighting temperatures. Functionality that isn’t possible with RGB lighting.

RGBW is an advanced option for high-tech lighting. It is an ideal option for customers that want to the ability to control their lighting intensity and color, while also having RGB color options.

Our VersiControl™ RGBW Smart System is able to be paired with all ITC VersiColor™ RGBW and RGB lighting products. This technology will give your customers even more control over their lighting experience while providing high quality light output.

Stop by booth 1452 at IBEX (or contact to see this product and get more information about release date and technical specifications.

Explore ITC VersiColor™ products here.

*16 million hues determined by the fact that red, green, and blue have values ranging from 0 to 255. 256^3=16,777,216. Not all of these hues are detectable to the human eye.  

How to Find ITC Technical Literature

June 29th, 2018 by oliviam

Did you know that ITC keeps all of our technical literature right on our website? On each product page you will find technical specifications and installation instructions. This video shows you how to easily navigate to our technical literature.

We also have an archive of e-newsletters and white papers located in the download center.

View and search through our digital catalog here.

National Safe Boating Week

May 23rd, 2018 by oliviam

May 19-25 is National Safe Boating Week. Led by the National Safe Boating Council, the annual campaign aims to promote safe boating practices and encourage boaters to always wear a life jacket.

Boating has been a fundamental part of the ITC culture since we were founded in 1982, only minutes from Lake Michigan. One of the first ITC products was a stainless-steel ski tow and we continue to provide a number of products to marine manufacturers around the country. ITC courtesy and functional lights provide added safety features to boats, but there is still a lot of responsibility left to individual boaters.

At ITC, we believe that the best way to stay safe on the water is to be informed. As you’re taking your boat out of storage and getting ready to head out onto the lake for the first time this season, don’t forget to remind yourself of the safe boating practices we have outlined below.

Be prepared. It is vital to make sure that you, your passengers and your vessel are prepared for each and every outing. Taking a boating safety course will provide you with a foundation of operator and safety information. Keep a pre-departure list (see our example) and use it before every trip.

Wear your life jacket. Life jackets have evolved over the years. You no longer have to maneuver around a bulky, uncomfortable life jacket. There are numerous styles and fits to fit a range of boating activities. Regardless of which life jacket style you prefer, there must be one life jacket for each passenger aboard. The regulations regarding children and life jackets vary by state. In Michigan, anyone under 6 years of age is required to wear a life jacket at all times. To view the regulations in your state click here.

While the law doesn’t require all boaters to wear a life jack at all times, it is always recommended—no matter how skilled of a swimmer you are. 2/3 of drowning victims are good swimmers and 83% of victims are not wearing a life jacket (learn more).

Don’t drink and boat. Boating while under the influence doubles the probability of an accident occurring and is the leading factor in fatal boating accidents. The sun and motion from the water can accelerate the rate of impairment. Impaired operators have a reduced reaction times, less coordination and compromised vision.

Alcohol consumption lowers body temperature, increasing the chance of hypothermia. Impairment slows the time in which your brain can process information which can lead to confusion and disorientation while in the water. Caution should be used even if you will not be operating the boat.

Boating while impaired is illegal in all 50 states. Make sure you always boat responsibly.

National Safe Boating Week is just before Memorial Day weekend, but safe boating practices are something to keep in mind any time you are on the water.

Learn more about National Safe Boating Week and the Safe Boating Campaign here.

Download our pre-departure list.

2018-2019 Marine & RV Product Catalog Now Available

April 9th, 2018 by oliviam

The 2018-2019 Marine & RV Product Catalog is stocked full of ITC’s standard product offerings. Each product is designed and engineered with cutting-edge technology to meet the highest quality standards. To help make it easier for you to delight your customers, ITC is also dedicated to creating proprietary custom designs or customizing one of our standard product options. Browse our catalog to find your favorite ITC products and connect with our sales team today and find out what we can do to make your job easier.

New products that are sure to become your new favorites:

  1. Bullet™ LED Courtesy Light
  2. LED Flip Navigation Light
  3. VersiControl™ RGB Smart System

ITC’s Marine & RV Product Catalog provides just a glimpse of our product capabilities. We recommend you work with one of ITC’s knowledgeable sales professionals to decide which products and finishes will best fit your needs.

Click here to view our online catalog.
Questions? Contact

2018-2019 Product Catalogs

March 22nd, 2018 by oliviam

New ITC product catalogs are right around the corner! Stay tuned for an official release date.

To update your contact information, or request a catalog, please contact

Subscribe to our mailing list and have updates emailed directly to you.

The Invention of the Pontoon Boat

February 23rd, 2018 by oliviam

Pontoon boats have a history that can be traced as far back as the 11th century BC when the Chinese Zhou Dynasty used pontoons to create bridges for marching soldiers. However, it is Ambrose Weeres who is credited with inventing the modern-day pontoon boat in 1951. Coming from Minnesota, “Land of 10,000 Lakes,” Weeres desired a watercraft that would be able to support his family out on the lake. He tied a wooden deck on top of two steel barrels and thus, the pontoon boat was born.

Weeres’ pontoon boat, was a simple floating platform—no bells and whistles. Called The Empress, this boat was designed to provide a more buoyant and sturdier option for groups of people, than traditional fishing boats of the time.

Weeres thought that his invention might appeal to other boaters in the area and formed Weeres Industry Corporation—the first pontoon boat manufacturing company—in 1952. Weeres received 40 orders his first year in business. Now, his boats can be found floating as far away as the Nile and Thames Rivers. Needless to say, the pontoon industry has changed a bit since Weeres’ first invention.

As the pontoon trend started to catch on, other manufacturers joined the mix. In the late 1950s, manufacturers started using aluminum barrels, instead of steel. This change created lighter boats and offered more body style options.

In the 1960s, Harris FloteBote changed the pontoon industry dramatically when they installed upholstered seats and furniture into their boats.

Following this innovation, the focus shifted from simple function, to high-end amenities and performance. Features such as wet bars, built-in coolers, changing rooms and stereo systems became popular, as did bigger and more powerful engines.

Pontoons used to be considered boats of leisure that didn’t go fast and were soley for relaxation, while speedboats were meant for water sports. Now, pontoon boats come with larger engines and are able to tow skiiers, tubers, and wakeboarders with ease.

Pontoon boats bring a comfortable living area onto the water and have an abundance of space that allows for groups of people. This and the fact that pontoon boats are crossover boats by design, could contribute to their growing popularity.

Whether you want to fish, enjoy water sports or relax comfortably, pontoon boats make it possible to do it all.

This versatility and the flexibility of price points make pontoon boats a popular option for boaters of all ages. Customers can pick a boat that fits their needs and fits into their budget. From simple, economical options to over-the-top luxury options. There are dozens of layout, color and technology add-on options.

ITC has been able to create products that evolve with this ever-changing industry, starting with our ski tow back in the 1980s. We also manufacture quality wine glass and bottle holders, table legs, functional lighting, LED cup holders and, our latest product, the VersiControlTM Smart System. All of these products bring more personalization and entertainment on board pontoons.

As the pontoon boat industry continues to thrive, we look forward to seeing the next big innovation. You never know, maybe the “next big thing” will come from ITC.

Download White Paper

VersiControl™ Smart System

December 5th, 2017 by cassiel

ITC introduces VersiControlTM, the RGB lighting control system that takes RGB lighting to new levels. The ability to set up and individually control zones of lighting on the interior or exterior with an all-in-one 4-zone control pad and/or a smart phone app makes controlling the multi-zone lighting simple and fun. Part entertainment and part function, the state-of-the-art VersiControl package gives users nearly unlimited options for lighting control.

The unobtrusive, intuitive, and powerful control pad allows for basic operation and control of lighting systems including, color selection, color cycling speed, individual on/off zone control, dimming, all white “instant on” feature for quick visual confirmations, and resume settings.

The unique custom designed phone app increases the functionality of the VersiColor RGB LED lighting product line with all the same features as the pad control, plus additional features such as favorite color saves, light to music interface, tutorials, and custom color selection settings with build your own color palate feature. The app is designed to accept future effects upgrades as they are launched, keeping the product relevant for many years.

The VersiControl pad and phone app work in conjunction with each other and pads can be added to the system to allow for complete control of the VersiColor LED RGB lights from anywhere in the unit. The control module can also communicate with a digital dash setup via the boat/RV CAN system. Integrating control of the lighting into the other controls of the unit provides a favorable and complete user experience.

Read the rest of this entry »

IBEX 2017 Summary!

September 28th, 2017 by cassiel

IBEX is dedicated to advancing the marine industry by bringing together all professionals in the marine industry. The 2017 show, featured over 650 exhibitors and brought the top leaders and educators in the industry to offer all attendees cutting edge seminars.

At this year’s show, ITC presented more customization options, more cutting-edge products, and sneak peeks of future products sure to be new industry standards. ITC’s interactive booth brought the VersiColor and VersiControl product line to life, featuring the newest controls and state of the art phone app! The innovative lit counter top was a showstopper with the VersiColor RGB technology incorporated. The newest industry LED navigation light, the Flip Navigation light, provides high efficient LEDs with a flip mechanism to stow the light flat into the floor when not in use.

Overall, IBEX was another successful show, giving ITC’s customers an opportunity to experience our cutting-edge products for today and tomorrow. We would like to thank everyone who was able to visit ITC at the show even with the uncertainty of the hurricane. For all those affected by the storm we wish you all the best as you start to regroup and rebuild.

Any information you requested will be coming soon! For all other questions, comments, or concerns please contact

Check our sales team testing our booth before the show here!

IBEX 2017 – Experience ITC Lighting!

September 13th, 2017 by cassiel

IBEX is on for 2017! ITC will again show some of our best-selling products that have become industry standards, along with new industry forward products. ITC is working hard to meet the needs of the marine industry today and provide exciting cutting-edge products for tomorrow. We are also bringing even more lighting customization options with additions to the VersiControl Product Line.

Check out the video of our Sales and Marketing Team testing our booth to make sure it provided all the eye-catching, innovative products you’re looking for.

We will be in booth 1450 and trust us you don’t want to miss out. But if you do; keep a look out for our IBEX 2017 follow-up summaries in the following weeks!